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Founded in 2017, we are an India-based fashion label. We create easy-going, playful, yet aesthetically pleasing apparel - created using techniques such as hand block printing, hand-painting, and more originated in India for both women and men.

We take pride in giving age-old Rajasthani textile and techniques a modern spin, preserving the talent and refreshing its relevance in today’s context. We believe in making clothes that look good and feel great slip into, with Pure Cotton being the dominant fabric across our range.

All our garments are handcrafted with love as a result of days of hard work by artisans, weavers, dyers, craftsmen, and tailors.